The massive growth seen at Banco Bradesco is largely attributed to the great leadership of Luiz Carlos Trabuco Cappi. Luiz has served his entire banking career at Brazil’s second-largest lender. With close to fifty years in the bank, Luiz clearly understands the Brazilian economic cycles better than many other banking officials in the institution.
He has faced many challenges while trying to make Bradesco bank the largest in Latin America. But with resilience and hard work, Luiz Carlos Trabuco Cappi has transformed all the departments in the institution in a bid to achieve the set goals.
Luiz Carlos Trabuco Cappi has served in almost every department in the bank. Before his appointment to the post of the bank’s president, he was the CEO of the pension and insurance division, Bradesco Seguros. While leading this division, Luiz introduced many changes that helped the institution catch the eye of both customers and investors.
Currently, Bradesco bank stands tall with a net profit of R $19.024 billion as reported by the company in 2017. Bradesco Seguros contributes a huge share of the revenues. In 2017, Bradesco Bank performed well after recording a credit portfolio of R$ 493 billion. Even more, Bradesco bank recorded a huge asset base of more than $1.3 trillion.
If you look at the company’s performance in the last few years, then you will realize that the former chairman was right to appoint Luiz Carlos Trabuco Cappi as his successor in the bank’s top-most post. Mr. Lazaro Brandao resigned towards the end of last year from the active management of the bank. The 91-year-old was the oldest serving chairman of a financial institution.
He tapped the immense experience of Luiz in turning around the performance of various departments that he served before joining the company’s executive circle. In the early years of his career, Luiz led the marketing department where he introduced a raft of changes that enabled the company to open to the media, create a positive image and eventually attract more customers.
Together with his colleagues in the marketing department, Luiz pioneered the market segmentation model in Brazil. He focused more on service delivery rather than numbers. This way, the bank managed to attract a huge number of new customers and the retention rate was also high due to the impeccable service delivery in the bank. With Luiz as the leader, the bank was able to set the pace for other banking institutions in Brazil.
12th March 2018 was a good day for Bradesco bank and Luiz
Luiz could not have achieved this much without the help of equally talented and experienced leaders in the bank. When Luiz was appointed to become the bank’s president in 2009, Octavio de Lazari was chosen as his replacement in the Bradesco Seguros.
Octavio de Lazari is another top-performer in the bank who continued to grow the insurance division from where Luiz had left it. With the appointment of Luiz to the post of the Chairman, the board went for Octavio de Lazari to succeed Luiz as the president. His appointment was affirmed during the general shareholders meeting that was held in March this year.
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