Many of you have heard of EOS lip balm I am sure, but do you know all about where it came from and how well it is doing today? Why did they make it shaped like an egg? What is the future of EOS? This article will give you a little insight into all of these things and more.
Jonathan Teller and Sanjiv Mehra decided to come up with and found EOS lip balm because there are so many lip products out there for purchase but, none of these focus mainly on women and they are all basically the same. They wanted something different. 80% of women buy and use lip products so, Teller thought why not design a lip product that is focused individually on women? This is where EOS was born.
They came up with the small, round, egg-shaped container because they thought it would be easy for women to locate it in their handbag, diaper bag, car, or wherever they may have placed it. You can find EOS in multiple flavors and containers of many different colors. They wanted to make sure that EOS was the right fit for all women so they made sure to make special ones for older women and even children!
EOS has been on shelves in stores for over 7 years now. It started out with Walmart and Walgreens but is now branching out to more and more stores. The two partners wanted to take their time with advertising and not rush into things because they knew that is where most products fail. This approach definitely worked out for them because EOS is now being sold in over 100 countries, and is a $250 million producer!
Teller and Mehra have stayed together since the very first day to come up with a lip product unlike any other. You can now find EOS available for just $3, making it very competitive among other brands. EOS lip balm is just 2nd in line in the top lip product selling companies of the world!