For decades, since the first invention of an entirely synthetic plastic in 1907, scientists have dedicated their time, expertise, and resources to making plastics stronger and durable. Few scientists (if any) were concerned with making plastics less complex to reduce their lifespan in the environment. Presently, the world is concerned with plastic pollution and forward thinking Waiakea Hawaiian Volcanic Water believes that it just found a solution to the plastics menace. The company is not betting on well-documented methods of recycling or degradation of plastics. Waiakea is popularizing the concept of degradable plastics.
According to the founder of Waiakea Water, Ryan Emmons, the company will begin using degradable bottles sometime in 2018. He is optimistic that degradable bottles, unlike their conventional counterparts, will cease to exist after only 15 years in the environment while traditional plastics stay for 1500 years before they are fully decomposed. Emmons affirms that it was no mean task to realize the concept of degradable plastics. Besides the company using a lot of resources, Emmons confirms that the company had to perform over 1,200 experiments in five years to come up with an altered form of plastic with desirable qualities. He concluded by suggesting that Timeplast’s additive, which is responsible for the nano-degradation of plastics, is not only affordable but also efficient as just one pound of the additive is necessary to alter the degradability of over a thousand pounds of plastic.
Waiakea was established in 2012 by Ryan Emmons. Emmons approached the American beverage industry with a holistic approach to business. Apart from the obvious pursuit of profits, the company is interested in sustainable production, and other social issues in the modern society. For example, the company is involved in reforestation of the Mauna Loa volcano (the natural resource that Waiakea Water sources its raw material). Also, the company is concerned with reducing its harmful emissions to the environment. To this end, the company has partnered with leading emission control experts such as Ecometrica.
Waiakea Water is at the forefront of ending world’s water crisis. Apart from donating fresh water to deserving members of the society, it has expanded its philanthropic efforts to Malawi where it is assisting the locals to access clean water and basic sanitation.