José Borghi, the co-founder of Mullen Lowe agency, is in many ways considered as one of the most influential personalities in Brazilian advertisement industry. He adds innovation to the sector with the latest technology introduction, innovative ideas, and thinking. He is the creator of some great campaigns like Mammals of Parmalat and Sazón with Zezé di Camargo and Luciano. What makes him highly successful in the advertisement industry?
His friends, business partners, and clients agree it is because of his talent. Since his childhood days, Borghi showed interest in watching commercials and knew this is his career. Interestingly, Jose Borghi completed his graduation in Advertising and Propaganda from PUC-Campinas. He started his career with Standart Ogilvy in 1989. In the coming years, Borghi worked with a number of advertisement agencies including DM9 / DDB, FCB, Talent, and Léo Burnett. During those years, Borghi wanted to make an impact in the industry with his thought process and ideas. This made him start an agency called BorghiErh, with a partner Erh Ray. The initial days of the agency was a real struggle for both, but they were ready to put their hard work and more information click here.
The agency tasted great success, and it is acquired by Lowe and renamed as Borghi Lowe in 2006. The firm further expanded its footprints across the country and internationally. The firm again merged with Lowe & Partners and recently with Mullen group, and now the firm is known as Mullen Lowe. Borghi named as the co-CEO of the agency with André Gomes. Borghi is a man known for bouncing back from adverse conditions, and his skills have increased prominence considering the flattening economy of the country. He served for a number of well-known brands across the world including Delta Airlines, Unilever, Fiat, Electrolux, Globo, etc. Borghi believes that nothing is given as granted or received as destiny, but only his efforts can make him forward.
More visit: http://www.ecp.org.br/revista/entrevista/julho