EOS Lip Balm Takes the World By Storm

Until recently, most chapsticks felt the same- same cylindrical tube, same tastes. It was boring. And then came the Evolution of Smooth (EOS) brand, https://evolutionofsmooth.ca/. This fabulous creation that many celebrities could not get enough of was the brain child of Sanjiv Mehra, Jonathan Teller, and Craig Dubitsky. They wanted to change up the face of the drug store cosmetic isle. Teller summed it up well when he said, “It appeared to us that everybody in this category was being lazy. That was an opportunity.”

Despite the fact that chapsticks was seen as a unisex necessity in order to take care of chapped lips, after doing research the three found that women primarily used the product. Women liked the idea of tubes of chapsick, making it different than the traditional products but felt it was unsanitary to stick their finger in the product. They also did not find chapstick fun. So, the creators of EOS lip balm set out to appeal to every one of the five senses.

In addition, they knew they need to get their product out quick. So they contacted big names- in the YouTube industry and beyond. Before they knew it, they were the number one advertiser in their industry. It paid off, their slogan of “the lip balm that makes you smile” now has one point eight million followers on Instagram and seven million followers on Facebook. And while they are second in their industry, closely following Burt’s Bees, they have definitely taken the world by storm in their seven short years!

Product Link: http://www.ebay.com/bhp/eos-lip-balm

Securus Technologies’ Challenge to Competitors Remains Unanswered

Rick Smith, CEO for Securus Technologies, acknowledges that his company has an advantage over the competition. “We have invested over $700 million back in our business including the acquisition of companies, technologies, and product development…and [Global Tel Link] has invested a small fraction of what we have.” Nonetheless, GTL has made claims recently that it can rival the service provided by Securus.


Securus Technologies is up to the challenge. Their recent investments place Securus well ahead of GTL’s older technologies that Securus has since discarded. In comparison, Securus’ suite of technological services is more comprehensive and backed by an internal customer service center rated 600 percent better than GTL’s. Securus’ trained technicians are also dedicated employees and experts in Securus’ VIOP Corrections calling platform – the largest of its type in the world.


It seems Securus has reason to feel confident in the challenge it recently issued to GTL, after hearing its competitor’s claims. “I want an independent judge to evaluate both product sets, both calling platforms, and both customer service models…” says Smith. He’s effectively challenged GTL to a technology “bake-off” with an independent referee to assess which company provides the largest and most comprehensive suite of technology products, the most sophisticated and advanced corrections calling platform and the best demonstrable customer service performance.


The challenge is a tall order indeed, though so far, Smith notes, GTL has declined to accept.